Thursday, January 3, 2008

Is the Sun(TV) beginning to set?

OK. OK. This maybe up for debate, but whats going on with Sun TV??
I watched Sun TV over the last couple of weeks while I was in India and I must say all the programs are really bad…terrible to say the least. I could not watch for more than an hour. Every program on Sun TV seems to be copied (very badly) from some other channel (read Vijay) and what surprised me was I was seeing the same people who appeared in the originals.

Kalaka povadhu yaaru from vijay tv has become Asatha povadhu yaaru on sun tv,
Jodi no. 1 from vijay tv has become masthana masthana on sun tv (Incidentally Jodi no.1 season 2 became masthana masthana 2 (what did you expect) and Coffee with Anu from vijay tv has Anbudan (which was scrapped as there was no takers (surprise surprise) on sun tv and the list goes on.....

Kailaignar tv and Jaya tv seem to have the required party backing and vijay tv has all the talent. Sun tv seems to be left out in the cold and seems to be running out of options. Sun TV is running so low on creativity and seems to be satisfied with just blatantly ripping off other shows. The problem is however, they are doing a bad job at it. The only thing going for it is no doubt the mega-serials which it solely seems to be relying on. Sun TV has even poached the same artistes from the Vijay TV Show and roped in one of the judges (Madan Bob) for Asatha povadhu yaaru.
But what makes you realize that the sun is setting without a doubt is that for each show, they keep proclaiming and make every artist/contestant say that sun tv is the greatest channel and their shows are the best on this planet.

Talking about SUN news…well that’s another story altogether (it is so bad, does not even deserve to be written about)

Interestingly the stock has plummeted by over 50% over the last 8-10 months sending a strong message to the management. It has been a long time since they did anything revolutionary and if they don’t get their act together soon, the sun is not coming up anytime soon after it sets.... or in other words, start shorting.

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